Beautifully Warm is a company specializing in satin-lined hats. These hats were originally designed to protect natural hair. They are currently expanding and pivoting to service all women with curly hair as well as targeting curly hair women who love the outdoors. In addition, their products will soon be in the stores of major retailers and they needed a brand style that would be competitive within their market.
I began with conducting a discovery call, followed by research on their market and target audience. After that I designed for an initial presentation. My client gave me feedback and I adjusted the designs with their goals and preferences in mind. The result was a brand style that will last them as long as the brand exists or they decide to pivot.
In addition to setting the tone for the entire brand's design from color scheme, to font placement, I crafted a 26-page book that can be given to anyone designing for their brand. This will help them maintain a consistent look no matter who is desiging.